LGBTQIA2S+ CommunitiesBig Tobacco Targeting

Faking support for profit

People who identify as LGBTQIA2S+ are more likely to use menthol tobacco products than people who identify as heterosexual.^{1, 2} That's no mistake.

For many years, the tobacco industry has targeted LGBTQIA2S+ communities with images that suggest that the use of menthol tobacco products is an important part of community life, fostering a sense of belonging. The tobacco industry also uses venue and event promotions, political ties with LGBTQIA2S+ leaders, and support for LGBTQIA2S+ causes to promote menthol products.^3-7

People who identify as LGBTQIA2S+ are more likely to try their first cigarette before age 13.² And menthol is key, making it easier to start smoking and harder to quit.¹